[NOTE: Toward the end of each week, I will review the previous race's U.S. Nielsen rating and how it fits-in historically. I would love to read your opinions on how and why ratings at each track have changed over time. You may send me your commentary on Twitter at @NASCARnomics …
It is no secret that the financial crisis and struggling economy adversely affected gate attendance to almost all NASCAR events. Higher gas prices, a spike in the unemployment rate, and an overall contraction of the economy from 2007 through 2009 hampered the ability of fans to travel to the series’ venues. These …
[NOTE: Toward the end of each week, I will review the previous race's U.S. Nielsen rating and how it fits-in historically. I would love to read your opinions on how and why ratings at each track have changed over time. You may send me your commentary on Twitter at @NASCARnomics or via email …
One of the most basic tenets of economics is that agents make decisions rationally. And though this assumption is almost always broken in reality, rational expectations provide a good base for discussion in business deals. I’ll be writing about that “starting point” of NASCAR’s search for television partners today. Money …
[NOTE: Toward the end of each week, I will review the previous race's U.S. Nielsen rating and how it fits-in historically. I would love to read your opinions on how and why ratings at each track have changed over time. You may send me your commentary on Twitter at @NASCARnomics …
Greetings, readers. I hope that you all had a very restful weekend. I spent most of it traveling and catching a cold at an airport, but I managed to view the IndyCar race from Fort Worth. Loved it. Tire degradation. Total lack of downforce. That makes for an exhausted driver …
[NOTE: Every Friday, I will review the previous race's U.S. Nielsen rating and how it fits-in historically. I would love to read your opinions on how and why ratings at each track have changed over time. You may send me your commentary on Twitter at @NASCARnomics or via email at …
[NOTE: This entry sets the stage for the next several posts. With today's proposed model, we can answer key policy questions -- How can NASCAR optimize its viewership when the N.F.L. is in-season? How many night races should be held in a year? Does the "Chase" mechanism help the Cup Series …
[NOTE: I encourage you to read the entire post. I ask for your opinions on certain matters later in the entry. You can contact me via e-mail at or at my Twitter handle - @NASCARnomics.] Thank you, all, for clicking on my page. The goal of this page is to …